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Trade Marketing Executive FMCG/TR/Ecommerce
Functional role:
Territories:
UAE , Qatar , Oman , Bahrain, Kuwait, Export
Channels:
Modern Trade , General Trade , Travel Retail, Ecommerce
Assessment and Follow up:-
• Coverage by channel and region
• Share of Shelf – MT and GT
• Distribution by listing & MSL check
• E-commerce Strategy setting
• E-commerce activation , listing and 3D updation
• E-Commerce customer meeting and negotiation along with Sales Team
• Monitor price indexing for top retailer / item – MT & GT
• Follow up with production on promotion availability as per retailer calendar plan .
• Prepare & Track listing fees utilisation to maximise Distribution, Sales & ROI
Activation
• Promotion planning along with the Category Managers and Demand Planner
• ROI by retailer and category vs promo plan on all key activations .
• POSM procurement and deployment across Retail and Souk channels for both primary and secondary .
• Manage secondary budget set for the category & analyse investments, channelize investments based on ROI
• Secondary Activations Budgets and number of display monitoring
• Leaflet Monitoring top 10 chains
• Gondola Head monitoring with permanent merchandiser stores
Sales Tools and Assessments :-
• Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives & revenue targets – Sales and Margins to be continuously reviewed to make counter plans based on market situation
• Updating training manuals like the Tool Books for the Sales Team
• Develop & design planogram with Category Managers
• Weekly market visits to give feedback to the sales team on executions
• Conduct marketing surveys on new product concept & provide necessary information required for NPD to Category Managers
Time spent with each function :-
• Sales Team / Distributor – 50%
• Category Managers – 20%
• Customers – 10%
• External Agencies – 10%
• Demand Planner – 5%
• Logistics – 5%
Min Experience:
5 Years
Salary :
AED 10000
Temp/Perm::
Permanent
Location :
United Arab Emirates
Dubai
Posted Date:
July 31, 2019